Who Are We?
Discount Dance is a company built by dancers for dancers. We empower and connect dancers to their passion by offering the best selection of dancewear on the market. Our vision is to lead the dance community through inclusion, innovation, education and sustainability. We are linked by a common thread that ties us to dance. Through each of our unique experiences, we understand the grit, discipline and joy of the art. We celebrate individuality, and with open hearts embrace the dancer within every body – regardless of ability, age, race, ethnicity, identity, shape or size. Discount Dance exists to ignite, inspire, and connect our community through the art of dance. Together we are unstoppable!
Discount Dance began as a small family-owned shop run by dance teacher and enthusiast Linda Hill and her children. Working beside their mom after school, Brian and Rhonda Hill watched and learned everything about dancing. The brother-sister duo continued to grow into their roles as chief operators of the company and began evolving their offerings to make dance apparel available to every dancer at every budget. Discount Dance was the first to publish a mail order catalog selling dancewear online and innovating fashion leotards. Today, Discount Dance is the largest online dancewear store in the world with ambassadors and models from the finest dance companies like New York City Ballet, American Ballet Theater, Alvin Ailey, Washington Ballet, Princess Grace Academy, The Rock School and many others. It is our shared passion for dance and the desire to support our community that fuels our business and sets our company apart.
We pride ourselves on having the largest selection of dance apparel in the industry. Our goal has always been to fit the needs of every dancer – from ballet, jazz, and hip hop – to lyrical and ballroom, Discount Dance carries the top dance brands and styles. In addition, we offer our own exclusive collections, curated by designers, athletes and industry veterans, pouring decades of experience into each garment.
Stemming from our roots as a small, family-owned shop, customer service has always been a top priority. Our employees are knowledgeable, experienced and determined to provide an exceptional shopping experience for all of our customers.
At Discount Dance, we move boldly, with intention, and always abide by our core values.
Dance as an art form celebrates self-expression. We aim to provide apparel choices that give creative freedom and empower each dancer to reach their full potential.
Dance unites us. We believe in uplifting each other and giving back to the community for the greater good of dancers and beyond. Over the years, we have proudly supported St. Joseph’s Ballet, the National Dance Association, numerous dance workshops and charities for children, victims of Hurricane Katrina, Breast Cancer research and many other worthy causes. In addition, Discount Dance has implemented a dance teacher’s reward program that recognizes the hard work and dedication of dance teachers nationwide to grow and nurture talent and expression.
It is our mission to be part of the solution to reduce the impact of the textile industry on the environment. We are committed to integrating sustainability into every step of our private label production to reduce water consumption and pollution. We are proud to announce our first Eco Friendly Mariia collection coming early 2022.